About Hidden Embers
Owner & Founder
I started Hidden Embers with the core belief that brand distinction is the single most powerful lever that enables sustainable, long-term brand growth. With +15 years of experience working in a variety of CPG companies like PepsiCo, Tropicana & Tyson, I advise CPG organizations in various growth stages on brand strategy, growth mapping, innovation pipeline building, commercialization, and P&L management.
Specialties Include:
- Innovation Pipeline Building: ideation, concept refinement, commercialization
- Brand Growth Strategies: situation assessment, problems to solve, value creation pillars, short & long term planning
- Brand Foundations: purpose, positioning
- Team Leadership / Head of Marketing: I often step in on a temporary basis to lead marketing teams during periods of transition
Awards & Recognition:
- 40 Under 40 | Brand Innovators, Midwest
